There is a user research method for each step of product development - learn how and when to conduct user testing to get the most valuable feedback and improve your product with minimum cost.
Validate your ideas and solutions within the prototype right after their implementation, see how users react to them in real time and make changes if necessary right away.
Make sure your product is as ready as possible for the market by decreasing the risks of any flaws and shortcomings thanks to user testing.
Confront your visions and assumptions of the product with real users’ opinion and responses. Adjust your product for users’ real needs.
User testing can help you better forsee the users’ response to the solution indicated by your value proposition and even come up with new ideas. Get ahead of the competition and predict what may be the next big thing.
Catch any errors or flaws before deployment, avoid costly mistakes and users’ disappointment. User testing is the closest thing to a guarantee of a fully operational product there is.
Persona interviews will help you better understand the user, starting from their basic needs, and ending with the deeper insight of how they will use the product.
Tests after wireframing check the flow of the product and whether the user understands the value proposition.
Tests ensure that the proposed design complements products’ objectives and makes it enjoyable for the user.
Tests conducted after the development phase guarantee that everything works as expected and that the user is satisfied with the final product.