Get first-step product validation with user research.

There is a user research method for each step of product development - learn how and when to conduct user testing to get the most valuable feedback and improve your product with minimum cost.

Why it is essential to conduct user research?

Quick feedback gets quicker results

Validate your ideas and solutions within the prototype right after their implementation, see how users react to them in real time and make changes if necessary right away.

Minimizing the risks

Make sure your product is as ready as possible for the market by decreasing the risks of any flaws and shortcomings thanks to user testing.

Getting to know your users better

Confront your visions and assumptions of the product with real users’ opinion and responses. Adjust your product for users’ real needs.

Anticipating instead of following

User testing can help you better forsee the users’ response to the solution indicated by your value proposition and even come up with new ideas. Get ahead of the competition and predict what may be the next big thing.

Saving money on fixing flaws

Catch any errors or flaws before deployment, avoid costly mistakes and users’ disappointment. User testing is the closest thing to a guarantee of a fully operational product there is.

When you should test
your product assumptions?

As often as possible and at any point of the product development process – thanks to user testing it’s possible to gather feedback on any new features or general opinion about the prototype to firstly improve the broad business concept and in the end refine the details of the product.

1

Getting to know customers

Persona interviews will help you better understand the user, starting from their basic needs, and ending with the deeper insight of how they will use the product.

2

First feedback

Tests after wireframing check the flow of the product and whether the user understands the value proposition.

3

Product feeling

Tests ensure that the proposed design complements products’ objectives and makes it enjoyable for the user.

4

After implementation

Tests conducted after the development phase guarantee that everything works as expected and that the user is satisfied with the final product.