Discover new potential customer segments by introducing a native mobile application that can complement your web application or be an innovative stand-alone product.
Persona interviews will help you better understand the user, starting from their basic needs and ending with more in-depth insights into how they will use the product.
There are two major operating systems in the market: Android with 70.68% share & iOS with 28.79%. Currently, those two biggest competitors are taking over ~99.5% of the market.
With more than 2,000,000 apps on each major store, users expect high-quality, performant, and consistent apps.
A mobile web app is a website that is adapted to look & behave appropriately on mobile devices. RWD (Responsive Web Design) is the common term used for these behaviors. By using HTML & CSS, we can make apps that adapt to the current device size.
PWA – progressive web app can answer some of these expectations. By extending the browser capabilities, we make offline usage of applications, extended API to device hardware & experience similar to the native one.
Some features that are available only on phones or need some more computing power for your app. It's safe to say that a native app is a way to go..
iOS – a right choice if you want a dedicated solution for this platform. Every new feature is available without issues. Apps are written in Objective-C or modern Swift programming language.
Andriod – similar to iOS by accessing all of the new platform features, along with APIs with code written in Java or modern Kotlin language.
Over the years, we found that having separate codebases for applications costs too much, even for big companies. Hence, the solution is to have a single codebase, which can be built as a separate native Android or iOS app.
React Native – based on React.js, the most popular web framework, React Native allows writing code in an environment familiar to web developers, although rendered elements on the app are pure native. It's our go-to choice to have an app look platform- consistent. Also, it always allows fallback to a pure native solution if necessary.
Flutter – with its initial release in 2017, Flutter, backed by Google, is a new way for building cross-platform apps in Dart programming language. Google rewrote the UI part of the application to look and behave consistently on both iOS & Android systems. Although Flutter is a newcomer in the game, its popularity is rising fast.
Taking time to polish up the value proposition and understand the user is necessary to ensure a solid foundation of the business concept
Our designers refine the wireframes and translate the rest of the user stories into a visual interface adopting a user-first approach.
The concept and prototype are tested on suitable personas gathering feedback for UX and UI adjustments.
We combine test-driven development (TDD) and agile approach to ensure a smooth development process that will quickly react to market needs.
We continuously observe the product’s performance. Technologies get outdated, security threats need to be mitigated, and your solution must be ready to face huge numbers of users.
Seeing real users interact with the product makes it easier to plan the next business development steps, prioritize new features and build a long term roadmap.